David Yurman is committed to protecting the public from
counterfeiters. Counterfeiting is illegal and many of today’s
counterfeiting rings operate as sophisticated criminal enterprises.
They invest in advanced technologies and target unsuspecting consumers
through popular websites and apps such as resale marketplaces, social
media sites, auction listings, and copycat websites. The product
photos used by counterfeiters are often much different from the items
they send, with no customer service or return options. In the end, a
replica might mimic our goods, but not the quality, craftsmanship, and
service that has become a hallmark of genuine David Yurman merchandise
Why is the fight against counterfeiting so important?
Counterfeiters resort to disturbing practices to make their
products and maximize their unlawful profits, often ignoring laws on
child labor, workplace safety, environmental protection, product
safety, and minimum wage. Counterfeiters have also been known to
engage in other types of fraud once they’ve made a sale and have the
purchaser’s name, address, e-mail, and credit card information. The
harmful effects of buying knockoffs and counterfeits go far beyond a
How are counterfeits sold online?
Counterfeiters target consumers online mainly through:
Resale marketplaces and auction sites
We regularly find counterfeit David Yurman products in popular
online marketplaces. Counterfeiters may advertise an item as
“pre-owned” and offer a plausible discount from the store price to
lure innocent consumers looking for a good deal on authentic David
Yurman. These products are not guaranteed to be authentic, even if the
site provides “authentication” services.
These sites copy images and text from DavidYurman.com to mirror the
look and feel of the official David Yurman website and create the
impression that they are somehow associated with us. Some even use
“David” and/or “Yurman” (or a subtly misspelled variation) in the web
address to fool customers.
Social media ads
These fraudulent ads appear on popular social media sites, usually
linking to copycat websites and offering discounts on purported David
Yurman merchandise. Like the copycat websites, these ads also use our
product and website images to make themselves appear legitimate.
How does David Yurman address counterfeiting?
We devote a significant amount of resources to protecting our
designs, logos, trademarks, and other intellectual property rights,
- taking legal action
against counterfeiters and their distributors,
- working with
law enforcement and customs officials in various countries,
- participating in trade groups and other organizations to promote
policy solutions to better protect creators and consumers, and
- raising public awareness about the dangers of purchasing
knockoffs and counterfeits.
How can I report suspected counterfeits?
If you see an ad, listing or social media post that seems
suspicious, please make sure to report it to the platform.
Please direct all tips about counterfeit products, suspicious
websites, or vendors of any kind selling David Yurman counterfeits or
knockoffs to firstname.lastname@example.org
Please provide as much information as possible, such as:
- the seller’s name and
- the website or physical location of the
- screenshots of what’s being reported (whether a
listing, auction, social media post, ad, etc.), including pictures
of the counterfeit product itself
- images of actual product
- copies of any communications with seller, including
any receipts or confirmations